San Mateo firm adopts “Facebook Fridays”

You’ve heard of “Casual Fridays,” but “Facebook Fridays?”

San Mateo’s Serena Software announced Friday that it has adopted the Palo Alto-based Facebook as part of a company-wide program to encourage social connections in the workplace.

Starting this week, the firm’s 800 employees at locations around the world will be given an hour each Friday to spend working on their Facebook profile connecting with coworkers, customers, family and friends.

President and CEO Jeremy Burton is an avid user of Facebook for personal and business purposes, and wants to make Facebook the company’s intranet, with information on everything from company holidays to Burton’s favorite movies, according to a statement from Serena. The company hopes that encouraging employees to get to know each other on a personal level will improve the way they work together professionally.

More than 30 percent of the company’s workforce had a Facebook account prior to the launch of this initiative, Serena officials said.

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