By Kate Williamson
Conventional wisdom holds that the holiday season is a slow time for homes coming to the market and selling, but that is not the experience of Richard Bastoni of McGuire Real Estate. He and his business partner have put five homes on the market between Thanksgiving week and the present, he said, and four are in escrow.
The fifth — a $4.5 million penthouse with an extra ground-level condo unit atop Russian Hill at 1 Florence St. — has also received a lot of buyer interest, he said.
“I don’t think the holidays make a difference … there are so many buyers at different levels, and if you have their property, they’ll buy. They’ll jump,” Bastoni said.
“We have special properties, unique properties and they’ve been selling,” he said. “We have several buyers who are watching the computer every hour for something new.”
It’s been that way for the past three or four years, since the housing market began rising tremendously, and has continued despite the recent cooling in the market, he added. As such, he doesn’t do anything special to market his holiday season homes: no lights, no greenery, no tinsel, no wreaths.
“Sometimes if a place is vacant, we’ll have a stager come in. I don’t have any of my listings decorated for the holidays,” he said. “They just put fresh flowers in, fresh plants and orchids.”
The Florence penthouse property has exceptional views of the Golden Gate and Bay bridges, he said. It features custom windows, a large private terrace, bamboo floors, a wood-burning fireplace, granite counters, a media room,a private laundry and one-car parking.
It comes with a first-floor small studio condo with its own terrace and parking, as well as views. It is within walking distance of North Beach and Hyde Street, and also close to Nob Hill and Polk Street, Bastoni said.
Where: San Francisco
Asking price: $4.5 million
Property tax: $58,500*
What: 2 bedrooms, 2½ baths, around 1,600 square feet
Amenities: Extra studio condo, roughly 300 square feet, with its own views, terrace and one-car parking; main penthouse two-bedroom unit has views, custom windows, private terrace, bamboo floors, wood-burning fireplace, location atop Russian Hill.
Agent: Richard Bastoni, McGuire Real Estate,
*Estimate based on 1.3% of asking price