Pelosi's former top aide joins anti-Google lobbying push

Few companies are as cozy with the Obama White House as Google is. Google and Obama are on the same side of the Net Neutrality debate, Schmidt has met with President Obama multiple times, and for the Obama campaign, Schmidt was an informal advisor, a donor, and a fundraiser.

So when software maker Rosetta Stone picked a fight with Google, it was asking for trouble.

At heart is Google AdWords product. If I ran a gutter cleaning business, I might buy the adwords “gutter cleaner” and “clogged gutters” from Google. This means that when someone searched those terms, along the right side of the page, text ads for my business would pop up.

Apparently, competitors were buying “Rosetta Stone” as ad words, so that when people searched those terms, they saw text ads for other language software. Rosetta Stone sued Google. The Washington Post wrote:

Rosetta Stone said in the lawsuit that when other firms buy Rosetta Stone's trademarks for keyword searches, ads for their own Web sites appear and unfairly mislead people into thinking they are going to the Arlington firm's site. Some of the company's trademarks include “Rosetta Stone,” “global traveler,” “language library,” and “dynamic immersion.”

Now Rosetta Stone has taken its fight to Capitol Hill. A recently filed lobbying registration shows that Rosetta Stone has retained a new lobbying firm, Ogilvy Government Relations, which will lobby on “trademark issues related to key word advertising.”

The lobbyists on this account include Dean Aguillen, who was a top advisor to House Speaker Nancy Pelosi until late 2007.

Beltway ConfidentialGoogleNet neutralityUS

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

A Recology employee stands at the comapany’s recycling facility on Pier 96 in 2016. (Jessica Christian/2016 S.F. Examiner)
Nuru scandal: Feds charge second former Recology executive with bribery

A second former Recology executive is facing charges for allegedly bribing ex-Public… Continue reading

Demonstrators march from Mission High School towards the San Francisco Police station on Valencia Street. (Jordi Molina/ Special to the S.F. Examiner)
Vigil, march honors those killed by police

Deaths of Daunte Wright, Roger Allen and others prompt renewed calls for defunding

Kiana Williams
Stanford’s Kiana Williams drafted by WNBA champion Seattle Storm

Kiana Williams is going from one championship team to another. A senior… Continue reading

Talika Fletcher, sister of Roger Allen, is consoled at a vigil to honor her brother, who was killed by Daly City Police on April 7, on Wednesday, April 14, 2021. (Kevin N. Hume/S.F. Examiner)
Supporters march for SF man killed by Daly City police

Struggle over fake gun ends in shooting of 44-year-old Roger Allen, DA says

Syd Mandelbaum created the home run tracker, which revolutionized statistics in major league sports. (Courtesy photo)
Home run tracker, with roots at Candlestick Park, marks 30 years

When Giants first baseman Brandon Belt slugged a solo home run in… Continue reading

Most Read