Pelosi's former top aide joins anti-Google lobbying push

Few companies are as cozy with the Obama White House as Google is. Google and Obama are on the same side of the Net Neutrality debate, Schmidt has met with President Obama multiple times, and for the Obama campaign, Schmidt was an informal advisor, a donor, and a fundraiser.

So when software maker Rosetta Stone picked a fight with Google, it was asking for trouble.

At heart is Google AdWords product. If I ran a gutter cleaning business, I might buy the adwords “gutter cleaner” and “clogged gutters” from Google. This means that when someone searched those terms, along the right side of the page, text ads for my business would pop up.

Apparently, competitors were buying “Rosetta Stone” as ad words, so that when people searched those terms, they saw text ads for other language software. Rosetta Stone sued Google. The Washington Post wrote:

Rosetta Stone said in the lawsuit that when other firms buy Rosetta Stone's trademarks for keyword searches, ads for their own Web sites appear and unfairly mislead people into thinking they are going to the Arlington firm's site. Some of the company's trademarks include “Rosetta Stone,” “global traveler,” “language library,” and “dynamic immersion.”

Now Rosetta Stone has taken its fight to Capitol Hill. A recently filed lobbying registration shows that Rosetta Stone has retained a new lobbying firm, Ogilvy Government Relations, which will lobby on “trademark issues related to key word advertising.”

The lobbyists on this account include Dean Aguillen, who was a top advisor to House Speaker Nancy Pelosi until late 2007.

Beltway ConfidentialGoogleNet neutralityUS

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Riders should expect big changes when Muni rail returns in August

Reconfigured routes will mean fewer, longer trains through tunnel

New audio of couple calling police on SF man bolsters racial bias claims, supe says

Pacific Heights incident spurred CAREN Act to outlaw discriminatory reports to police

SFUSD students may start the school year at home

Staff report recommends starting with distance learning in the fall, transitioning to hybrid model

Universities fight new immigration restrictions on international students in court

Local colleges are scrambling to keep international students in the country as… Continue reading

SF library plans to reopen with pickup and drop-off services

Since March, all 28 library locations in San Francisco have been closed… Continue reading

Most Read