New campaign: Bank of the West

Client: Bank of the West

Job: Promote free checking with a free debit card, using a toaster as premium.

Agency: Hoffman/Lewis

Other clients: Toyota, McDonald’s, VSP, Beverages and More, Missouri Tourism, Windstream.

Creative team: Bob Hoffman, CEO; Sharon Krinsky, executive creative cirector; Guy Bommarito, creative director; David Popino, art director; Joe Gatti, copywriter

The plan: Campaign launched in a phased 19-state regional rollout April 2, (April 23 in California); elements of the campaign include: TV, radio, newspaper, direct-mail and collateral.

The theme: Back Then, A Toaster Was A Symbol Of Friendly, Personal Service. Welcome Back.

The concept: Customersopen Bank of the West free checking with a free debit card and get a retro-design toaster as a premium.

Backgrounds:
» Guy Bommarito: more than 25 years agency experience on accounts such as Southwest Airlines, Chili’s Restaurants, Boeing, RC Cola, Pearle Vision, Texas Tourism.
» Joe Gatti: copywriter more than 10 years, past experience includes accounts for Dairy Queen, GalloWineries, American Plastics Council, Olive Garden and Aetna.
» Dave Popino: art director more than 10 years, previously produced advertising for Ford Motor Co., Hewlett-Packard and Microsoft, as well as consumer brands, including Whirlpool, Chevron, Nextel and Sprint.

What drove the development of the concept: Bank of the West is focused on exceptional customer service. The toaster is an icon of friendly face-to-face banking service from a simpler era in marketing. Today, Bank of the West continues that tradition of outstanding service to its customers, and the toaster serves as a tongue-in-cheek reminder of that.

Working on next: Enhancing and expanding our interactive capabilities.

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Photos: San Francisco businesses clean up the damage: protesters march peacefully

Here are some images from San Francisco on Sunday as businesses began… Continue reading

Protesters turn out Sunday in San Francisco for second day in a row

“To me, it’s everyone’s breaking point,” said Chris Jackson, who handed out water to fellow demonstrators.

San Francisco mayor calls in 200 law enforcement officers from California to enforce curfew

Mayor London Breed said Sunday morning that she made the request last night as first responders answered calls to dozens of fires and vandalism

Mayor Breed declares curfew after anti-police brutality protest ends in looting, vandalism

Hundreds march through city in largely peaceful day of action marking death of George Floyd

Video surfaces amid George Floyd death fallout showing SF police kneeling on man’s neck

Teen says he struggled to breathe during arrest: ‘I felt like I was going to die’

Most Read