Linda Pei: Putting money to work for women

When Linda Pei was born in a village in China in 1944, the villagers asked her mother what good she was. Pei was her third daughter.

A few years later, after she’d gained a little brother and the whole family was preparing to move to Japan as the Communists took over the country, she was almost left behind.

“It made the most sense,” said Pei. “I was essentially dispensable. All the time I was growing up, I tried very hard to be a good student … [because] I didn’t want them to regret taking me.”

Those stories, told to her when she was 8 years old, made her feel passionately about the discrimination still faced by women. So after she and her husband Jim Morris adopted two children in Hong Kong, she decided to do something to improve the world they’d enter.

Today, she is the co-founder and president of FEMMX Financial, a company set up to launch the Women’s Equity Fund (FEMMX), a socially responsible, large-blend mutual fund. The fund, with five-year annualized returns of 6.36 percent and 10-year returns of 8.81 percent, compares well long-term with other socially responsible large blend funds, though it has had lower returns lately, according to data from Actively managed, socially responsible funds could return a lower yield than funds that do not place any restrictions on the companies in which they invest.

The fund only invests in companies that have women on the board and in senior management, provide both genders the same pay for the same work, use women-owned companies as vendors and meet other criteria designed to promote the status of women worldwide, Pei said. The fund is a domestic fund, but does invest in some international companies. Established in 2003, it now has $37.5 million in assets and invests in some 70 firms. For more information, see

Initially, Pei said, the fund invested primarily in financial companies and Johnson & Johnson (JNJ), though it has since expanded to technology, retail and other corporate investment. After 10 years, investment started to grow in a J-curve, she said.

“It’s all individuals through word-of-mouth,” Pei said. “Together, we can make things happen.”

In addition to individual investors, the fund also recently began offering institutional-class shares, which will allow foundations and universities to invest in it, and allow employers to add it to employee 401k plan options.

Pei has also been involved in microfinance loans to women in impoverished countries, and has several ideas for increasing investment in that field.


New project: Other funds focused on women, international fund/venture fund to support women-startup companies in China.

Number of emails a day: 50-plus

Number of voice mail a day: 5 to 10

Essential Web site:;; AOL’s finance Web site to check daily economic news

Best perk: Flexible work time, able to be a mother

Gadgets: My MacBook Pro

Last conference: SRI in the Rockies

Next conference: Women in Leadership Summit, Boston

First job: Tutor when 13; tutored math to a little girl over one summer

Original aspiration: Violinist

Career objective: Continue to use business model to solve social problems; help a microfinance institute in China to become profitable and self-sufficient.


Hometown: I was born in Chengdu, China, but I grew up in Tokyo

Sports: Skiing, golf, tennis

Transportation: Subaru Forester.

Favorite restaurant: Slanted Door in S.F., Frontorio in Mill Valley

Computer: MacBook Pro

Vacation spot: Whistler, Canada, for skiing

Favorite clothier: None; haven’t bought any for years

Role model: My mother who has always worked outside the home; now, other women friends in business

Motivation: This world can be so much better. We need to work for a cleaner environment, to alleviate poverty, solve international conflict, etc. Together we can work for a better world. Women can play an important role in solving these problemsand business is an efficient tool to make the change.

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