Koreans don’t have bigger faces, study finds

I hope this is a hoax:

A study by the Korea Food and Drug Administration seems to contradict the stereotype that Koreans have bigger faces than Caucasians. The KFDA measured the facial dimensions of 387 adults and 304 children and adolescents between 2007 and 2009 and found that the average Korean male’s face was 419 sq. cm in area or about 92 percent the size of Caucasian males’ 453 sq. cm. The face of the average Korean woman measured 371 sq. cm, a little smaller than the average Caucasian woman’s 380 sq. cm….

“Koreans tend to have relatively flatter facial features than Caucasians so they could be perceived as having bigger faces, but from a three-dimensional perspective, Caucasians have bigger faces,” said Cho Yong-jin, head of the Face Research Institute.

Don’t worry: For once, you didn’t pay for this study.

Oh, wait:

However, the KFDA said it used data from the U.S. Environmental Protection Agency for the facial dimensions of Caucasians and acknowledged that errors could be possible due to differences in measuring. The KFDA measured the faces of Koreans, while facial sizes in the U.S. data were determined by taking the entire area of a person’s head and deeming the face to take up one-third.

Just imagine where we’d all be if we didn’t have the EPA to measure Caucasian faces for us.

Beltway ConfidentialEPAfacesUS

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