Hub Strategy for Lombardi Sports

Each week, The Examiner showcases an advertising campaign by a local company.

Client: Lombardi Sports

Job: Continue to build awareness of Lombardi’s and get people to choose Lombardi’s over large chains

Agency: Hub Strategy and Communications, San Francisco.

Principals: DJ O’Neil and Joe Oh.

Other clients: Slingbox, Sega of America, MacGregor Golf

Creative team: DJ O’Neil, creative director; Peter Judd, ACD & design director; Jason Rothman, designer; Chris Elzinga, copywriter; Lars Topelmann, photographer; Shari Hochberg, account director

The plan: Outdoor boards around San Francisco

The theme: Simple headline-driven concepts, focused on a particular sport, featuring well-known outdoors and sports photographer Lars Topelmann

DJ O’Neil

Age: 41

Position: Founder/Creative director

Education/background: B.A. in communications, University of Colorado-Boulder

What drove your development of the concept: We wanted to surprise people, make them smile, maybe think a little, and therefore better connect with them.

Working on next: An Internet viral campaign that employs real, live monkeys. I love monkeys.

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Muni to stop running nearly every route in SF — more than 70 lines

UPDATE: 11:09 p.m.: Sources within the San Francisco Municipal Transportation Agency said… Continue reading

Treasure Island hungry for food delivery options

Apps don’t serve neighborhood’s residents

Gov. Gavin Newsom said he ‘owns’ coronavirus testing lapses, announces task force

Gov. Gavin Newsom said California will significantly increase COVID-19 testing capabilities, adding… Continue reading

Constructive Criticism: Tenants, it’s time to get organized

The scanty relief politicians have offered shows we can’t rely on legislation to solve our problems

SF police issue first citation for violating stay at home order to abortion protester

Ronald Konopaski, 86, cited outside Planned Parenthood for allegedly failing to shelter in place

Most Read