Guy Longworth: Creating a new type of messaging

Guy Longworth believes the perfect message makes all the difference.

Longworth is the CEO of Goldmail, a new electronic messaging service that lets users combine slide shows and voice-overs to personalize a message. The messages can be posted on a Web site or blog, or sent through e-mail.

Goldmail just launchedits demo two weeks ago, and Longworth says the response has been overwhelming.

The service, which offers both a free, ad-supported version for personal use and a professional version for $9.99 a month, already has attracted big-name customers such as the Oakland Raiders, and well-known advisors such as John Elkins, the former global chief officer for VISA.

Longworth joined Goldmail in November 2006, shortly after moving to California. He was the seventh person to join the company, which now has more than 30 full-time employees.

“I saw a business that had huge potential,” he said.

“There’s a big need to create high-impact messages that aren’t video,” Longworth said. “It is a great tool to provide people with a message that isn’t one-dimensional.”

Longworth grew up in a small village in the northwest of England. He graduated from the University of Manchester with an honor’s degree in business administration, before spending 15 years working in various sales and marketing roles for Proctor & Gamble and Kraft Foods.

He was also the chief marketing officer for Kellogg’s and Marlow Foods.

Longworth met his wife, who was originally from Belmont, while they were both vacationing in Australia. They have been married 14 years and have three children.

In his free time, Longworth likes to play golf and coach his children’s soccer team. While he visits his family in England three times a year, he has never looked back on his decision to move to the United States.

“I can’t think of anywhere I’d rather live,” he said.

“I love the culture, the energy, the enthusiasm … It’s a very youthful entrepreneurial spirit, and I find that very attractive.”

Longworth also believes Goldmail is on the verge of becoming a global business — and he is excited to be a part of the process.

“I’ve never seen such a big opportunity,” Longworth said. “And I’ve worked for some of the biggest businesses in the world.”

There are two Goldmail locations, one at Harrison and 17th streets in Potrero Hill, and another in Pleasanton. Longworth mainly works out of the Potrero Hill location.

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