Last week, Stacy Geagan Wagner’s work showed how good public-relations relationships between two companies can spell success for both.
On the Today Show, prominent Virgin America shareholder and media-star billionaire Sir Richard Branson promoted Limbo 41414, because the Burlingame company is doing a mobile-phone text-messaging auction game for the Virgin brands’ new charity arm, Virgin Unite.
It sounds like a straightforward business deal, but there’s a deeper connection. Geagan Wagner, 33, was Virgin America Airline’s spokeswoman before she became spokeswoman for Limbo 41414. In fact, she said, Branson’s personal PR rep Lori Levin first clued her in to the opening at Limbo at a time when Geagan Wagner wanted to explore working for a technology company.
The Virgin brands were interested in working with Limbo because they are the only practitioners of their sweepstakes-style auctions in the United States, though the technology is used in Great Britain as a gambling medium, Geagan Wagner said.
The auction (www.41414.com/virgin), in which the lowest unique bidder wins a weekend in Branson’s Necker Island or one of two Harley-Davidson motorcycles, was accompanied by Branson’s on-air promotion and promotions at the “Virgin Festivals” taking place in Montreal and Baltimore.
Geagan Wagner graduated with a bachelor’s degree in broadcast journalism and politics from Oglethorpe University in 1994, completing her degree in three years and interning at Good Day Atlanta and CNN while a student.
Discovering a yen for PR after graduating with an MBA from Emory University, she has worked for the Arts Festival of Atlanta, Ketchum and on Delta Airlines on its strategic communications, Delta Express, Delta Shuttle and Song-launch projects. She was hired by Virgin America in 2004 and by Limbo 41414 in 2006.
“I enjoy being able to represent companies in a factual, legitimate way,” she said. “That’s your intellectual property.”
She lives in Burlingame with her husband, finance manager Joel Wagner. She has competed in 10 triathlons this year.