San Francisco-based Friendster, the third-largest social networking site, is taking a page from Palo Alto rival Facebook, and throwing open the doors to outside software developers.
The Friendster Developer Program, announced Thursday, will launch in November, and developers have access to initial APIs and the testing environment now. New widgets will be published on Friendster on Nov. 30.
The program includes a nonproprietary platform, allowing the use of existing widgets from other sites, an open revenue model with no share with Friendster required, publication in a “Widget Directory” and viral promotion of widgets installed by users within the site.
A pilot program is already in place, and starting Thursday Friendster users will have access to an initial selection of widgets.