Examiner, Monster team up

The Examiner and Monster Worldwide Inc. (MNST) announced Monday that they have formed a recruitment-classified advertising partnership, making the newspaper the latest to partner with a Web job-search company.

Monster.com is one of the top two job-hunting sites in the nation, according to analyst Peter Zollman of Classified Intelligence LLC.

Under the deal, The Examiner gains a new section of its Web site, www.examiner.com/monster, where job-seekers can search for jobs and post their résumés for free.

All of Monster.com’s Bay Area job postings will be accessible on the site, and all job advertisements in the print newspaper will appear on the site. The site also has local advertorial content.

“Combining The Examiner with Monster will significantly increase our presence in the on-line recruitment space and broaden our range of services that connect candidates with companies,” said Michael S. Fernald, recruitment advertising manager at The San Francisco Examiner.

A rollout is also planned later in the year for The Baltimore Examiner.

The paper re-branded its Monday print pullout employment section “Monster Monday.” The section aims to appeal to already active and passive job seekers, Fernald said.

Job advertising in newspapers and newspaper-owned Web sites was a $4.7 billion industry in 2006, the Newspaper Association of America said.

The deal is part of a trend of combining the resources of newspapers and employment sites such as Monster and CareerBuilder.

CareerBuilder.com partners with papers owned by its corporate parents, which include McClatchy Co. (MNI) and Gannett Co. Inc. (GCI), Zollman said. In late 2006, Yahoo Inc.’s (YHOO) site HotJobs.com announced a partnership with a newspaper collaborative that includes the San Francisco Chronicle.

Monster.com, the top site by revenue, has partnered with a number of newspapers in addition to The Examiner. The largest is the New York Times.

“Clarity Media [The Examiner’s owner] had two choices,” Zollman said of the deal. “Continue to go it alone, which is not a very favorable choice … it’s a pretty obvious choice.”

While The Examiner gets a strong brand name and technology, Monster gets The Examiner’s sales force and local branding and relationships, according to Zollman and Newspaper Association of America Vice President Randy Bennett. Monster also receives exposure to The Examiner’s 702,000 local readers, local promotions and other benefits, Fernald said.

“The media alliances we are forging are one component of Monster’s core strategy to create new points of distribution for our products and services,” Monster said in a statement.

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