Erika Taylor: Life experience helps her manage PR firm

Erika Taylor, who runs her own public relations firm called Three Girls Media, didn’t arrive at her profession overnight. Before going into public relations, she had a career that spanned 18 years and ranged from time spent as a morning radio talk jock to working with the California state Legislature.

Three Girls is the culmination, then, of a lifetime of experience. The firm was created to fill a void by providing public relations help for smaller businesses. In order to make up for money lost from not catering to larger corporations, Taylor runs the firm from her own home, which happens to be a farm.

“It’s a fun environment to work in and it lets us do crazy things. During a staff meeting we planted a garden,” she said. “It’s literally seven minutes away from San Jose, but looking out the window I see trees.”

Taylor arrived at a career in public relations after years of working on-air in radio, when she decided she needed a change.

“I wanted a career where I could use all the contacts I had in the media without being in the media itself,” she said.

While she had no experience in public relations, she found that her media experience gave her an advantage over others in the industry.

“Most people in PR learn how to do what they do in college, which doesn’t always work,” she said.

Within two years at PRX in Silicon Valley, she had worked her way from junior account executive up to senior director of media relations.

For a brief time she even moved into politics, working for two years as press secretary for the California state Legislature.

“I saw a couple of Assembly members through the 2004 election, and that was about all I could stomach of politics,” she said. “Everyone says politics is a dirty business, but I had no idea how dirty until I worked from the inside.”

Three Girls Media guarantees media coverage for all of its clients, a promise which Taylor says the firm has delivered on 100 percent of the time. After building a partnership with Three Girls Media, Koo-Ki Sushi, a manufactuer of chocolate and dessert themed sushi, was featured in several magazines, including Coastal Living, Better Homes and Gardens, and In Style Weddings.

Taylor hasn’t left broadcasting behind. She currently hosts an internet radio show called “PR 101: Marketing Advice for Small Businesses” for World Syndicated Radio.

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Demonstrators commemorated the life of George Floyd and others killed by police outside S.F. City Hall on June 1, 2020.<ins></ins>
Chauvin verdict: SF reacts after jury finds ex-officer guilty on all charges

San Franciscans were relieved Tuesday after jurors found a former Minneapolis police… Continue reading

San Francisco Unified School District Board member Faauuga Moliga, right, pictured with Superintendent Vincent Matthews on the first day back to classrooms, will be board vice president for the remander of the 2121 term. (Kevin N. Hume/S.F. Examiner)
Faauuga Moliga named as school board vice president to replace Alison Collins

The San Francisco school board on Tuesday selected board member Fauuga Moliga… Continue reading

Legislation by Supervisor Rafael Mandelman would require The City to add enough new safe camping sites, such as this one at 180 Jones St. in the Tenderloin, to accomodate everyone living on the street. (Kevin N. Hume/S.F. Examiner)
City would create sites for hundreds of tents under new homeless shelter proposal

Advocates say funding better spent on permanent housing

An instructor at Sava Pool teaches children drowning prevention techniques. (Jordi Molina/ Special to the S.F. Examiner)
Indoor city pools reopen for lap swimming and safety classes

Two of San Francisco’s indoor city pools reopened Tuesday, marking another step… Continue reading

A construction worker rides on top of materials being transported out of the Twin Peaks Tunnel as work continues at West Portal Station on Thursday, August 16, 2018. (Kevin N. Hume/S.F. Examiner)
SFMTA’s poor track record on capital projects risks losing ‘public trust’

Supervisors say cost overruns and delays could jeapordize future ballot revenue measures

Most Read