Each week, The Examiner showcases an advertising campaign by a local company.
Client: Medjool Inc.
Job: Introduce Medjool to business travelers and tourists on all domestic United Airlines flights.
Agency: Engine LLC, San Francisco
Principals: Robert Solis, Geoff Skigen
Other clients: Bank of Marin, Micro Focus, Apani Networks, Kimpton
Creative team: Robert Solis, creative director; Geoff Skigen, creative director
The plan: The campaign runs in Hemispheres, United Airlines’ magazine, through December.
The concept: The four-ad campaign capitalizes on a captive audience and draws parallels between air travel and Medjool’s Sky Terrace with headlines such as: “Enjoy 360º views of San Francisco without circling SFO” and “Come see views of San Francisco even pilots don’t enjoy.”
Robert Solis
Age: 41
Position: Creative director
Education/background: University of Florida, bachelor’s degree in ADV; The Portfolio Center
Geoff Skigen
Age: 36
Position: Creative director
Education/background: University of Florida, bachelor’s degree in ADV; The Creative Circus
What drove your development of the concept?: Most tourists in The City don’t venture beyond the expected destinations. Medjool offers a real adventure for foodies and is a true departure from the expected because it boasts the Sky Terrace, San Francisco’s only outdoor roof top bar/restaurant with 360-degree views of The City, as well as authentic tapas from 11 Mediterranean nations.
Working on next: Mixed-media campaign for Bank of Marin, integrated online effort for Micro Focus, continued alternative media for Apani Networks, restaurant refresh for Kimpton, show graphics for Bodog.
