Duncan/Channon for Tishman Speyer

New Campaign: Each week, The Examiner showcases an advertising campaign by a local company

Client: Tishman Speyer

Job: Create a dynamic and photographically stunning campaign for The Infinity, Tishman Speyer’s new luxury accommodation development in San Francisco.

Agency: Duncan/Channon

Principals: Robert Duncan, Parker Channon and Andy Berkenfield

Other clients: Hard Rock International, Birkenstock Distribution USA Inc., Clos du Bois wine, Geyser Peak wine, Ruffino wine, Sega, Konami USA, Ubisoft, Working Assets

Creative team: Parker Channon, executive creative director and copywriter; Ken Hall, art director; Joe Silvestri, account director

The plan: Utilize some of San Francisco’s most recognizable landmarks that are within walking distance of The Infinity to highlight the fact that The Infinity’s combined location and aesthetic appeal set it apart from other luxury living accommodations in The City. The media plan includes buys in The Wall Street Journal (Northern California and Asian editions), San Francisco magazine, San Francisco Business Times, California Home & Design and Real Estate Times.

The theme: “Close To”

The concept: Gorgeous photos set on an easel outside of the Ferry Building, AT&T Park, Boulevard restaurant and The Embarcadero with locals walking by brings home the point that there’s a beautiful new building is “close to” some of San Francisco’s hottest spots.

Parker Channon

Age: 42

Position: Executive Creative Director

Education/Background: After attending UC Berkeley, Parker began his career at Foote, Cone & Belding/San Francisco on Pacific Bell and Nintendo. He also developed the innovative — and award-winning — multimedia campaign that helped Clos du Bois grow from under a million cases to more than two million.

What drove your development of the concept?: Our challenge was to separate The Infinity from the swelling number of luxury condo projects in San Francisco. Everyone else just screams about location. Our campaign says not only do we have a great location, we have a truly great building.

Working on next: The follow-up to last year’s Red Steel video game launch for Ubisoft. The commercial from the last game was voted best of the year by Play magazine readers, so we’ve set the bar pretty high for ourselves.

businessBusiness & Real Estate

Just Posted

Cabernet sauvignon grapes sat in a container after being crushed at Smith-Madrone Winery in St. Helena. (Courtesy Smith-Madrone Winery)
San Francisco’s ‘Champagne problems’ — Wine industry suffers supply chain woes

‘Everywhere you turn, things that were easy are no longer easy’

Glasses behind the bar at LUNA in the Mission District on Friday, Oct. 15, 2021. Glassware is just one of the many things restaurants have had trouble keeping in stock as supply chain problems ripple outward. (Kevin N. Hume/The Examiner)
SF restaurants face product shortages and skyrocketing costs

‘The supply chain crisis has impacted us in almost every way imaginable’

A Giants fans hangs his head in disbelief after the Dodgers won the NLDS in a controversial finish to a tight Game 5. (Chris Victorio/Special to The Examiner)
Giants dream season ends at the hands of the Dodgers, 2-1

A masterful game comes down to the bottom of the ninth, and San Francisco came up short

<strong>Workers with Urban Alchemy and the Downtown Streets Team clean at Seventh and Market streets on Oct. 12. <ins>(Kevin N. Hume/The Examiner)</ins> </strong>
<ins></ins>
Why is it so hard to keep San Francisco’s streets clean?

Some blame bureaucracy, others say it’s the residents’ fault

Speaker of the House Nancy Pelosi — seen in Washington, D.C., on Tuesday — touted Congressional Democrats’ infrastructure bill in San Francisco on Thursday. (Stefani Reynolds/The New York Times)
Pelosi touts infrastructure bill as it nears finish line

Climate change, social safety net among major priorities of Democrats’ 10-year funding measure

Most Read