Design by day: Tuesday McGowan of Radium S.F.

Her real name is Susan Smith, but most people know her by the name “Tuesday McGowan.”

“That’s the name I go by,” said McGowan, creative director of design at Radium San Francisco. “In this business, no one uses their real name.”

Radium San Francisco, located at 321 11th St., is one of a handful of artist-owned studios in the nation that combine artistry and technology, using varied mediums from commercials to music videos to film.

An Ohio native, McGowan received her bachelor’s degree in graphic design from the University of Cincinnati.

She has lived in San Francisco for the last 10 years but has traveled throughout the country in her career.

One of those places was Curious Pictures, a production company in New York. It was there that the name “Tuesday McGowan” was born eight years ago.

“I was directing and doing motion design projects, and they needed a way to distinguish the jobs that came in between those representing me as a director and those representing me as a designer,” she explained. “Tuesday McGowan won out, highlighting my love of the Carneby Street hipster ’60s scene.”

“I never thought that eight years from then I’d be using that name,” she said.

McGowan has more than 15 years experience in motion graphics, and has directed and designed projects for large companies such as ESPN, MTV and Comedy Central. She also has designed music videos for well-known musicians such as Sheryl Crow and Missy Elliott.

McGowan worked as a director and designer at Radium for two years, while doing projects with Picture Park, a Los Angeles production company. She left Curious Pictures in August to return to Radium as the creative director of design.

McGowanhas received many awards for her work, including a BDA Silver Award for “ESPN2 Friday Night Fights” Broadcast Package, and a Grammy award for a Death Cab for Cutie video. She also founded WIG, the graphics arm of Western Images San Francisco.

For more information on Tuesday McGowan, visit the Radium Web site at www.radium.com.

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