Crossroads GPS ad buy meant to frame economy, jobs issues for 2012

What's likely to be the basic debate issue of the 2012 presidential campaign? If you said, “jobs” or “the economy,” you're right, but there are several different ways to talk about those issues.

Crossroads GPS is mounting a two-month, $20 million advertising campaign aimed at framing the economic issues for the 2012 contest.

“Shovel Ready” is the first spot in the campaign, and it puts President Obama's major economic failures – and his wholly in appropriate “shovel ready wasn't as shovel ready as we thought” joke – in the context of uncontested facts.

The opening spot will be get $5 million for broadcasts during the next two weeks in Colorado, Florida, Iowa, Missouri, Montana, North Carolina, New Mexico, Nevada and Virginia.

“President Obama may have inherited a recession, but his policies have made things worse for everyday Americans by running up the debt and causing economic uncertainty,” Steven Law, president of Crossroads GPS, said in a news release announcing the new campaign.

“Now Obama seems checked out of efforts to reduce America’s dangerous debt load, while his party is pushing massive tax increases and even more spending,” he said.

You can watch Shovel Ready below:


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