Crossroads GPS ad buy meant to frame economy, jobs issues for 2012

What's likely to be the basic debate issue of the 2012 presidential campaign? If you said, “jobs” or “the economy,” you're right, but there are several different ways to talk about those issues.

Crossroads GPS is mounting a two-month, $20 million advertising campaign aimed at framing the economic issues for the 2012 contest.

“Shovel Ready” is the first spot in the campaign, and it puts President Obama's major economic failures – and his wholly in appropriate “shovel ready wasn't as shovel ready as we thought” joke – in the context of uncontested facts.

The opening spot will be get $5 million for broadcasts during the next two weeks in Colorado, Florida, Iowa, Missouri, Montana, North Carolina, New Mexico, Nevada and Virginia.

“President Obama may have inherited a recession, but his policies have made things worse for everyday Americans by running up the debt and causing economic uncertainty,” Steven Law, president of Crossroads GPS, said in a news release announcing the new campaign.

“Now Obama seems checked out of efforts to reduce America’s dangerous debt load, while his party is pushing massive tax increases and even more spending,” he said.

You can watch Shovel Ready below:

 

Beltway ConfidentialCongresseconomyUS

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Dave Hodges, pastor at Zide Door, the Church of Entheogenic Plants that include marijuana and psilocybin mushrooms, holds some psychedelic mushrooms inside the Oakland church on Friday, July 22, 2021. (Kevin N. Hume/The Examiner)
Psychedelic spirituality: Inside a growing Bay Area religious movement

‘They are guiding us into something ineffable’

San Francisco Police stand guard outside the Mission Police Station during a protest over the Minneapolis police killing of George Floyd on Saturday, May 30, 2020. (Kevin N. Hume/S.F. Examiner)
Fired: California bill aims to decertify police for serious misconduct

By Robert Lewis CalMatters On a Wednesday afternoon in April 2018, Gardena… Continue reading

The Giants and Dodgers face each other again following a May series the Dodgers swept; Dodgers shortstop Gavin Lux caught stealing by Giants second baseman Donovan Solano at Oracle Park on May 23 is pictured. 
Chris Victorio/
Special to The Examiner
Giants vs. Dodgers: What you need to know before this week’s huge series

By Chris Haft Special to The Examiner That grinding noise you’ll hear… Continue reading

Gov. Gavin Newsom announced Monday that state employees and health care workers must be vaccinated or undergo weekly testing and wear masks. (Photo by Anne Wernikoff, CalMatters)
California orders vaccine or testing for health care workers, state employees

By Ana B. Ibarra CalMatters Amid an uptick in COVID-19 cases and… Continue reading

Jeremy Kahn and Monica Ho are excellent in San Francisco Playhouse’s production of Lauren Yee’s “The Song of Summer,” being presented live and online. (Courtesy Jessica Palopoli)
Touching relationship at heart of ‘Song of Summer’

Lighthearted SF Playhouse show ‘feels right for this moment’

Most Read