Bay Area prefers green holidays

Bay Area gift shoppers are far more eco-conscious than the average American this holiday season, with a preference for “eco-friendly and organic products and green retailers that rates a full 10 percent above the national average, according to a survey by Deloitte & Touche, LLP.

Bay Area shoppers also favor plastic more heavily than most of their fellow countrymen,with 40 percent saying they will be using their credit cards to shop as compared to a national average of 33 percent.

Nationally, while 41 percent of consumers plan to reduce spending this holiday season on non-gift items, most said they expect to spend about the same on gifts this year as last year and buy more of them. While recent issues with the credit market were not cited as reasons to spend less this year, higher food and fuel costs were a major reason among lower-income households and volatility in the stock market and declining home values were cited by higher-income consumers.

The survey found that only 57 percent think the economy will stay the same or improve in the next year, but 85 percent feel secure in their jobs.

Shoppers favored traditional and discount department stores for their convenience, and more than two-thirds said they planned to buy gift cards.

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