When you talk about high-end home sales in San Francisco, Barbara Callan should be one of the first names that comes up.
Callan is a luxury-market Realtor and partner with McGuire Real Estate in San Francisco and she was recently named the cities top-producing real estate agent in 2007. She sold more than $126 million worth of residential estates in San Francisco.
“I am very proud to be on top of my field,” said Callan. “It is a wonderful business and I work with seasoned professionals and the best in the businesses that have helped me in this area.”
Callan got into the real estate business in 1986 after being a stay-at-home mom. The manager for Grubb and Ellis asked her to join the company.
“My children were grown and it was a wonderful opportunity to get into the real estate business,” continued Callan. “I took advantage of this and have been at it every since.”
Since she started, the San Francisco Real Estate business has gone through a transformation. Buyers for properties aren’t necessarily in your immediate area, but all around the world.
“When I was getting into the business, the market was very different,” Callan said.
“Back then, I kept active working with a lot of buyers, having open houses and floor time. Now, with the use of technology, I am able to reach clients around the world within seconds. Technology allows me to reach clients in an efficient way and it also provides amazing marketing,” she explained.
In 1993, Callan began to work with the McGuire Real Estate Group. In the last five years, from 2002 to today, she has been the top producer and the No. 1 company agent.
Not only is she the top Realtor in San Francisco, in 2006 she was recognized as eighth in California and 22nd in the United States, according to the National Association of Realtors, The Wall Street Journal and Real Trends.
“This makes me very proud, as I have a great regard for this profession,” continued Callan.
She has sold houses to San Francisco Giant Rich Aurilla, Warren Buffet and San Francisco Mayor Gavin Newsom, among others. She says most of her sales today are referrals from previous clients. And while most of the nation is seeing a downturn in the economy, when it comes to home sales, San Francisco is a different world.
“There is a great demand in San Francisco, because we are such a small city and there is no place to really build, as there isn’t that much land,” Callan said. “San Francisco is also an international city and everyone wants to live here, so that drives demand.”
New projects: A couple of new homes in the Pacific Heights area that are going on the market.
Last project: I am about to close a deal on a co-op in Pacific Heights, which has an amazing panoramic.
Number of e-mails a day: I would say about 100.
Number of voice mails: Anywhere from 20 to 50 a day.
Web site: www.streetsofsanfrancisco.com
Best perk of business: To meet people, be with them and help them. I work with wonderful people.
Gadgets: My Palm Treo.
Background: Three children and four grandchildren.
Last conference: McGuire Conference, at which Chip Conley was the keynote speaker.
Original aspiration: I think my aspiration has always been family. That has been No. 1 in my life.
Career objective: Just to be the best I can be. Also, most importantly, to give the best service to my clients.
Transportation: BMW 750i.
Favorite restaurant: Jack Falstaff or the Balboa Café.
Computer: Dell laptop.
Vacation spot: Napa and Hawaii.
Favorite clothiers: I like to shop at Saks Fifth Avenue, Nieman Marcus and Nordstrom’s.
Role model: I would say my dad, Mike Driscoll. He was a great businessman and amazing father.
Reading: “Pillars of the Earth” by Ken Follett.
Motivation: To help others.
Hometown: I am a fourth-generation San Franciscan.