Arami Design for Nob Hill Masonic Center

Each week, The Examiner showcases an advertising campaign by a local company.

Client: Nob Hill Masonic Center, San Francisco

Job: Launch of an online presence, Web site/Flash design and development.

Agency: Arami Design, San Carlos.

Principals: Arman Arami & Ramin Arami.

Other clients: NETGEAR, Samsung, BOSS Audio, S.F. Opera, Tyco Electronics, Brocade.

Creative team: Ramin Arami, creative director; Edwin Susanto, senior designer; Edward Lee, Web/Flash designer.

The plan: To create an image for the center that not only carries various aspects of its incredible history and architecture, but also one that showcases the up-to-date entertainment offerings of the center as well as its excellent acoustics, intimate auditorium and convenient location.

The theme: The Web site has been created to reflect the center’s history and prestige all while maintaining a clean and simple architecture that directs users to the right information, right away.

The concept: To reflect tradition and history combined with technology and innovation. Usage of Flash technology to allow user interaction with the screen and at the same time usage of XHTML/CSS code that allows ease of maintenance and integration of third-party applications such as their constantly updated calendar. This was achieved under an integrated look and feel that is inviting and easy to navigate.

Ramin Arami

Age: 40

Position: Creative director

Education/background: BFA Academy of Art San Francisco

What drove your development of the concept?: The historic and unique features of the Masonic center combined with up-to-date technology and excellent acoustics used throughout the Nob Hill Masonic Center.

Working on next: We are working on designing and developing the online presence for Elliott Laboratories, a world-class product compliance lab and also for BayTSP, an innovator in digital copyright, image, trademark, music and text protection.

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