Adam Alberti: Getting comfortable in the hot seat

If the article is about horse-racing in the Bay Area, chances are that Adam Alberti is quoted somewhere.

Alberti, 33, works with some of the most contentious issues in San Francisco and on the Peninsula through his work at public relations firm Singer Associates Inc. His clients include the Transbay Joint Powers Authority, the Bay Meadows Land Co., Earthlink “and by association Google and their bid for WiFi in San Francisco,” The Climate Group, the Peninsula Healthcare District and the San Francisco 49ers.

They don’t lack controversy. BMLC, for example, owns the Bay Meadows racetrack, which it is trying to close and redevelop as a mixed-use project while faced by loud opposition by some San Mateo residents. The issue has split the community.

“Bay Meadows is sort of representative of what we do across the spectrum. Typically, we work with some of the most high-profile and entrenched issues around,” he said. “My philosophy is one of dialogue … to help people understand the bigger issues involved and not focus on technical issues. The hard part is to make people understand your perspective in a very small space.”

His job involves providing information and interviews to journalists and attending public meetings, among other tasks.

Originally from Massachusetts, Alberti began his career with Navy service shortly after high school, where he served as a navigator in the Persian Gulf War and was also involved in intelligence work, such as ship tracking and drug interdiction. After his military work, he received his bachelor’s degree in political science and environmental sciences policy management from the University of California, Berkeley.

“I got very interested in media relations, and the impact of media on policy and how candidates were selected for office … how people think of the world,” he said.

Alberti lives in San Carlos and is married to San Mateo County Deputy District Attorney Kathryn Alberti. They have two small children.

kwilliamson@examiner.com

businessBusiness & Real EstateScience and Technology

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Scenes of The City, as San Francisco prepares to fully reopen from COVID-19 pandemic closures on June 15, 2021. (Al Saracevic/The Examiner)
Come back to San Francisco: The City needs you now

Time to get out of the house, people. The City’s been lonely… Continue reading

A surveillance camera outside Macy’s at Union Square on Tuesday, July 28, 2020. (Kevin N. Hume/S.F. Examiner)
Is the tide turning against surveillance cameras in SF?

Crime-fighting camera networks are springing up in commercial areas all around San… Continue reading

San Francisco Police Chief Bill Scott speaks alongside Mayor London Breed at a news conference about 2019 crime statistics at SFPD headquarters on Jan. 21, 2020. (Kevin N. Hume/The Examiner)
What the media gets wrong about crime in San Francisco

By Lincoln Mitchell Special to The Examiner Seemingly every day now, you… Continue reading

Vice President Kamala Harris is under fire for her comments in Guatemala earlier this week. (Examiner file photo.)
SF immigration advocates slam Kamala Harris’ ‘betrayal’ to her past

Kamala Harris’ comments earlier this week discouraging Central Americans from traveling to… Continue reading

Youth activists with the Sunrise Movement march along a rural road during their two-week trek from Paradise to San Francisco to call attention to an increase in deadly wildfires as a result of climate change on June 2, 2021. (Photo by Brooke Anderson)
Weeks-long climate march culminates on the Golden Gate Bridge

Lola’s alarm goes off most mornings before dawn. The 17-year-old high school… Continue reading

Most Read