Experts at Qiwi Corp Share 3 Branding Tips to Make Yourself Stand Out in the Industry

Experts at Qiwi Corp Share 3 Branding Tips to Make Yourself Stand Out in the Industry

Every business hopes to make a mark on its industry and become a notable brand. Standing out among your competitors can be a challenge, given the number of options today for brands to market themselves in the digital world. Qiwi Corp is responsible for releasing the first CBG pre-roll cigarette on the market, and its innovation extends to its marketing as well. As a brand, they understand what it takes to stand out in an industry, and here, the founder of Qiwi Corp, Joshua Gomez, shares his top three branding tips.

Raise your voice

According to Joshua Gomez, as a brand, the most critical asset that you have is your voice. Building your brand’s voice is one of the first steps you should take before you start marketing online. A brand that has a consistent and relatable voice will help you to build a loyal following and stand out among competitors. When deciding on your brand’s tone, it helps to examine who you are marketing to and how best to appeal to them.

Stick to a theme

A striking way to keep your social media pages looking streamlined and professional is to take advantage of the themes that each platform has to offer. Joshua Gomez advises that keeping color backgrounds within the same palette will help you subtly build a connection across each platform that your brand uses. Sticking with the same filters for each image you share as a brand is another easy way to keep your brand’s aesthetics consistent.

Have a schedule

Brands that release content such as live streams and Q&As regularly and in a timely manner will find it easier to build a following. As per Joshua Gomez, a posting routine shows reliability which can be reassuring for prospective clients. If you can show that as a brand, you can stick to a routine and provide your audience with regular and compelling content, you are more likely to build a dedicated following.

No matter what industry your brand exists within, finding a way to stand out can feel like a challenge. According to Qiwi Corp founder Joshua Gomez, if you put in the time to create a compelling and engaging brand image, it’s a challenge that your brand will be able to live up to.

Just Posted

Deputy public defender Chris Garcia outside the Hall of Justice on Wednesday, June 16, 2021. (Kevin N. Hume/The Examiner)
As pandemic wanes, SF public defender hopes clients will get ‘their day in court’

Like other attorneys in San Francisco, Deputy Public Defender Chris Garcia has… Continue reading

Hyphen hosts a group show at Space Gallery in San Francisco in 2010. (Photo courtesy of Albert Law/Pork Belly Studio)
What’s in a name? Asian American magazine fights to keep its identity

An investor-backed media group laid claim to the moniker of SF’s long-running Hyphen magazine, sparking a conversation about writing over community history

A warning notice sits under the windshield wiper of a recreational vehicle belonging to a homeless man named David as it sits parked on De Wolf Street near Alemany Boulevard on Friday, Aug. 31, 2018. A proposed SF Municipal Transportation Agency law would make it illegal for overnight parking on the side street for vehicles taller than seven feet or longer than 22 feet. (Kevin N. Hume/S.F. Examiner)
Fight over ‘poverty tows’ heats up

‘What can we do to ensure the vehicle stays in the hands of the owner?’

Crab fisherman Skip Ward of Marysville casts his crab net out off a pier near Fort Point. (Craig Lee/Special to The	Examiner)
San Francisco came back to life, and we captured it all

Last spring, in the early days of the pandemic, the bestselling authors… Continue reading

Revelers at Madrone Art Bar in the early hours of June 15, 2021 (Courtesy Power Quevedo).
No social distancing at Motown-themed dance party

‘I don’t care how anyone feels, I just want to dance!’

Most Read