Only MTV would consider giving its top career achievement award to Rihanna, who, at 28, is the same age as many just starting out.
Of course, the MTV Video Music Awards are nothing if not unconventional.
The awards show, which took over Madison Square Garden for the first time Sunday, has always been better known for Miley Cyrus introducing twerking to the American mainstream or Madonna sharing a full-on kiss with Britney Spears than for who won what award.
So, in a way, honoring Rihanna with the Michael Jackson Video Vanguard Award simply continues the tone the VMAs have always set.
“The Video Vanguard is about a body of work, but it doesn’t have to be at the culmination of one’s career,” explains Garrett English, executive producer of the show and MTV’s senior vice president of programming, events and live production. “It’s about the scope of her career, and the scope of her impact is massive.”
Rihanna tweeted that she was honored to receive the award.
BLM at VMAs
Speaking of the VMAs, Beyonce made a political statement on the red carpet before the show, according to The Hollywood Reporter.
Along with her daughter, Blue Ivy, Beyonce brought the mothers of Michael Brown, Trayvon Martin, Eric Garner and Oscar Grant to the awards show. All of the women aside from Oscar Grant’s mother were in Beyonce’s “Lemonade” visual album holding pictures of their deceased sons, according to The Hollywood Reporter.
Martin’s death sparked the Black Lives Matter movement in 2012 and the other three were victims of police-related shootings.
Coulter gets roasted
It was a roast of actor Rob Lowe, but conservative political commentator Ann Coulter drew all the fire, according to The Hollywood Reporter.
The Comedy Central “Roast of Rob Lowe” filmed at Sony Studios in Culver City on Saturday, according to Us Weekly, and is scheduled to be broadcast Labor Day weekend, according to The Hollywood Reporter.
Although Lowe was the subject of the roast, many participants put Coulter firmly in their sights.
Former Denver Broncos quarterback Peyton Manning was there, and according to him, he wasn’t the only athlete.
“I’m not the only athlete up here. As you know earlier this year, Ann Coulter won the Kentucky Derby,” he said.
Coulter took most of the jabs in stride and insisted her being at the roast had “nothing to do with the book I published four days ago.”
Lowe even got in on the action when he said, “After seeing your set tonight, we’ve seen the first bombing you can’t blame on a Muslim.”
Singer Liam Payne of One Direction is 26. … Actress Lea Michele (“Glee”) is 30. … Actress Carla Gugino is 45. … Bassist-singer Me’Shell NdegeOcello is 48. … Actress Rebecca DeMornay is 57. … Actress Deborah Van Valkenburgh (“Too Close for Comfort”) is 64. … TV personality Robin Leach (“Lifestyles of the Rich and Famous”) is 75. … Actor Elliott Gould is 78.