Bad move, Pepsi!
The soft drink giant is apologizing for a tacky ad unveiled online on Tuesday in which Kendall Jenner leaves a modeling job and joins a demonstration, at which she gives a cop a can of pop.
The spot, which had not yet hit TV, caused a ruckus on social media, prompting the corporation to halt the campaign and issue a statement: “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark. We did not intend to make light of any serious issue.”
It was a change of tune to what it said when it introduced the ad, calling Jenner “the latest in an impactful line-up of global icons to work with Pepsi” who “exemplifies owning ‘Live For Now’ moments.”
The commercial pictured the Kardashian sibling pulling off a blond wig to reveal her dark hair, then wiping off lipstick before joining protesters and handing an officer standing guard a Pepsi, prompting him to grin.
Taryn Finley, who writes for the Huffington Post, tweeted: “Could you be any more blatant with the disrespect and appropriation of a movement?”
Advertising Age reported the folks responsible: Pete Kasko, creative director; Michael Bernard, director; Kristin Patrick, senior VP-global brand development and Brad Jakeman, president of PepsiCo’s global beverage group, whose tweet “super proud of the @PepsiCo #CreatorsLeague for producing this,” was promptly deleted.
USA Today points out previous Pepsico ad missteps, including a 2013 spot for Mountain Dew some called the “most racist ad ever” in which a battered white woman looks at a police lineup consisting of five African-American men and a goat.
EXTRA EMMA EFFORT
Jacob Staudenmaier, we wish you luck.
The Arizona high-schooler, who looks like Ryan Gosling, asked Oscar-winning “La La Land” actress Emma Stone to his prom in a truly amazing video on Twitter, in which he recreated the opening sequence from the musical — although his cars stuck in traffic appeared to be in the school parking lot rather than on a highway.
TV personality Kelly Osbourne is in San Francisco April 6, celebrating National Ping Pong Day with a “surprise stunt,” according to SPiN San Francisco, the Folsom Street bar; to honor the occasion, the establishment is offering free table tennis from 2 to 4 p.m. … Galería de la Raza is inviting artists ages 14 to 21 to submit work — in any medium — for its youth exhibition, “The Future vs. 45.” The deadline is April 24; go to www.galeriadelaraza.org for details.
Actress Candace Cameron Bure is 41. … Musician Robert Glasper is 39. … Actor Zach Braff is 42. … Actor Paul Rudd is 48. … Actress Marilu Henner is 65. … Actor John Ratzenberger is 70. … Actor Billy Dee Williams is 80.