There’s a good reason many people are calling the Desert Trip music festival “Oldchella”: The average age of the audience is 51; for the headlining acts, it’s 72.
But if the punchline for the multi-weekend event featuring performances by half a dozen rock titans, including the Rolling Stones and Paul McCartney, involves sensible shoes and Viagra, the bottom line is even more complicated: An event aimed specifically at the commune-embracing “Steal this Book” generation will be the most lucrative music festival on record.
For many attendees, it will also be the most expensive, pointing to the evolution of the once-egalitarian ethos of rock and quite possibly a revolution in the price, shape and content of music festivals in the future.
Desert Trip, which kicked off Friday, was slated to take in $160 million over two consecutive weekends. That’s almost double the previous record of $84 million by the Coachella Valley Music and Arts Festival last year (both are promoted by Los Angeles-based Goldenvoice and take place on the same grounds in Indio).
Desert Trip was the first of its kind to feature six of classic rock’s most musically and culturally influential acts on one bill. That lineup also included Bob Dylan, Neil Young, the Who and Roger Waters in an event aimed directly at baby boomers, a demographic often overlooked by the youth-focused music machinery.
To buy a seat at Desert Trip runs anywhere from $699 to $1,599. Some VIP packages with better access cost more than $3,000. Three-day general admission passes for the standing area behind the seated audience sold out immediately for $399. Entry for a single day is $199.
A design by Christopher Straub is part of a three-week lobby pop-up event featuring original designs inspired by Prince at the Minneapolis Art Institute.
Prince did things his way, including how he created and made use of fashion. Whether wearing a white ruffled shirt, risque pants or purple anything, his style was sexy, unique and memorable.
To honor the late musician, eight fashion designers sent Prince-inspired pieces down the runway during an event for Fashion Week Minnesota last month. Now the outfits are on display at the Minneapolis Institute of Art.
“Prince was obviously an amazing artist, and it’s incredible to see the creativity his work inspired across other disciplines,” said Hunter Wright, the Venture Innovation director who helped bring the garments to the museum’s lobby.
Singer Mya is 37. … Actress Wendi McLendon-Covey (“The Goldbergs,” “Reno 911!”) is 47. … Bassist Martin Kemp (Spandau Ballet) is 55. … Actress Julia Sweeney (“Saturday Night Live”) is 57. … Singer David Lee Roth (Van Halen) is 62. … Actress Jessica Harper is 67. … Actor-dancer Ben Vereen is 70. … Actor Peter Coyote is 75.