Yael Naim to play San Francisco’s Bimbo’s 365 Club this week

Very few artists can claim this unusual honor — having the late Steve Jobs himself hand-pick your relatively-obscure song for use in an entire Apple advertising campaign.

But that’s exactly what happened to Yael Naim a few years ago, when her whimsical “New Soul” was selected as the soundtrack for commercials touting the then-new MacBook Air laptop.

Immediately, the song topped charts around the world and catapulted Naim and her percussionist partner David Donatien to overnight stardom. Then? She seemed to disappear into Airbook-thin air.

But the Tunsisian-descended, Paris-born, Israel-bred Naim has quietly returned with a new third album, “She Was A Boy,” which was — oddly enough — issued in Japan first before it saw recent worldwide release, led by a flagship single called “Go To The River.”

She and Donatien are quietly drifting into San Francisco, too, for a concert this Wednesday at Bimbo’s 365 Club in San Francisco. And Naim knows a thing or two about entertaining a tough crowd — she cut her teeth in the Israel Air Force Orchestra.

Catch her live, or keep up with her post-Apple activities at www.yaelweb.com.

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