Kirsten Hove, the co-owner of Paul’s Hat Works, is also a part-time model at the vintage hat shop. The retail store on Geary Boulevard in the Outer Richmond district began using live models in the windows earlier this month to display its wares.
What prompted the store to begin using live models? One of the other owners came up with the idea after being inspired by the “Mad Men” television series. We’ve really been into the late ’50s and early ’60s, and a lot of these live models are depicting stereotypical fashions of that time.
What’s a typical session like for a hat model? They hang out in our window display, which is a warm, cozy little nook. A lot of the models just read books and hang out.
What’s the reaction been like from customers? Our customers are a very eccentric group and I think they really appreciate the live models.
Any interesting encounters with window shoppers? The other day, one of our models was reading a book and being very still. A little boy walked over and was looking at him, when all of a sudden the model moved. The boy just started screaming and ran in the other direction.