UK pop-R&B singer V V Brown branches out

On the go: V V Brown has started an online boutique that will promote work by young designers. (Courtesy photo)On the go: V V Brown has started an online boutique that will promote work by young designers. (Courtesy photo)

UK pop-R&B singer V V Brown, appearing Tuesday in The City, likely will preview tracks from her upcoming second release, “Lollipops & Politics” — songs like leadoff single “Children” (featuring Chiddy Bang’s Chiddy) that fear for the future of directionless British youth. But the model also has a deal to be one of the new faces of Marks & Spencer’s clothing line, as well as song placements in films, TV shows and advertising campaigns and an enterprise called VVVintage.com.

So V V Vintage is coming online this winter? Yes. It’s basically an online fashion store, a vintage boutique that features culture and art, and we also have a design agency where we promote young designers that come straight out of fashion college. And we tailor-make clothes for the customer, using these new young designers.

Are you yourself involved with the designing? In a very small way. I’m quite busy with the music, but I’m very much involved in choosing the designers that represent the site, and choosing a lot of the clothes that we sell. We’re also all about ethical fashion, and we have a great relationship with Oxfam at the moment, where a lot of our clothes come from secondhand shops like Oxfam and we turn them into beautiful pieces. Because we believe that secondhand clothing can be fabulous.

Do you have an actual storefront, too? We don’t have a store since it’s mainly online. But we do have offices in East London, and if a customer wants a dress made specially for a party or a wedding, they can make an appointment, come down to the office, have a glass of wine, be fitted, and we’ll make them the perfect outfit. So it’s a real proper business now, whereas it just started off being me just enjoying vintage clothing.

What if someone personally requests a meeting with V V Brown herself?
Well, if you go into Macy’s and you want to buy a Calvin Klein shirt, you can’t really demand to see Calvin Klein. But we try to offer really personal service, so if they really wanted to seriously talk, then I would definitely like to speak to them.

No reality TV offers yet? We’re a bit nervous about that. We kind of frown on them, because nowadays reality TV shows have become quite tacky, and we’re really trying to build a credible brand that celebrates the real side of fashion, the real side of art and culture. And we don’t want to end up looking like some Mickey Mouse show.

IF YOU GO

V V Brown

Where: Rickshaw Stop, 155 Fell St., San Francisco

When: 7 p.m. Tuesday

Tickets: $15

Contact: (415) 861-2011, www.ticketfly.com

artsentertainmentmusicPop Music & JazzV V Brown

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