Udon Project member aims to reinvent fast food

San Francisco-based food system activist David Gumbiner is one of three locals in The Udon Project, which is facing off against Detroit’s Beet Squad in Yoxi’s national video challenge to “Reinvent Fast Food.” To see their Pad Thai Project video and cast your vote, visit www.yoxi.tv/submission/14.

How are you reinventing fast food? We’ve created a really interesting model that revolves around pad thai in a portable form. Our first thought was to look outside the standard burger-fries model and find foods that are already being made quickly and cheaply around the world; Pad Thai is a street food in Thailand, but here it’s stuck in restaurants.

Who are you targeting? A lot of people go to fast food only sometimes, but the real problem is the people who go to fast food because it’s their only option financially or time-wise. We want to affect those consumers because our country is facing incredible health issues directly related to diet.

What makes pad thai a healthy alternative? Burgers and fries have lots of saturated fat and the ingredients list is 30 to 40 items long. Pad Thai has almost no saturated fat, and you can include veggies and healthier protein. Our pad thai is also gluten-free.

How are you presenting your pad thai? Our goal is to have a drive-thru so people can grab and go.

3-Minute Interviewdavid gumbinerFeaturesPersonalitiesSan Francisco

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Some people are concerned that University of California, San Francisco’s expansion at its Parnassus campus could cause an undesirable increase in the number of riders on Muni’s N-Judah line.<ins></ins>
Will UCSF’s $20 million pledge to SFMTA offset traffic woes?

An even more crowded N-Judah plus increased congestion ahead cause concern

Toni Isabella, a counselor at Ohlhoff Recovery Programs, finds helpful assistance from service dog Barker Posey.<ins> (Kevin N. Hume/S.F. Examiner)</ins>
Toni Isabella: Helping people indoors and out recover from addiction’s dark side

Counselor supports holistic, progressive approach to healing

A health care worker receives one of the first COVID-19 vaccine doses at Zuckerberg San Francisco General Hospital on Tuesday Dec. 15, 2020. (Courtesy SFgov)
SF to open three large sites for COVID-19 vaccinations

Breed: ‘We need more doses. We are asking for more doses’

San Jose Sharks (pictured Feb. 15, 2020 vs. Minnesota Wild at Xcel Energy Center) open the season on Monday against the St. Louis Blues in St. Louis. (Tribune News Service archive)
This week in Bay Area sports

A look at the upcoming major Bay Area sports events (schedules subject… Continue reading

Tongo Eisen-Martin, a Bernal Heights resident, named San Francisco’s eighth poet laureate. (Kevin N. Hume/S.F. Examiner)
Tongo Eisen-Martin becomes San Francisco’s eighth poet laureate

Bernal Heights resident Tongo Eisen-Martin has become San Francisco’s eighth poet laureate.… Continue reading

Most Read