Temple nightclub hosts mid-day disco for families

Courtesy PhotoBaby Loves Disco is holding a pajama dance party on Sunday at Temple nightclub in The City.

Courtesy PhotoBaby Loves Disco is holding a pajama dance party on Sunday at Temple nightclub in The City.

San Francisco may have the lowest proportion of children of any major city in America, but they are arguably the coolest kids, per capita.

For example, city kids and their stir-crazy parents have a tot-friendly dance outlet at Temple nightclub at noon Sunday, when the venue hosts Baby Loves Disco, which is likely to sell out.  

The $15 to $55 afternoon family dance party is part of a series of monthly residencies this winter in New York, Philadelphia, Chicago, Los Angeles and San Francisco.

As MCs from the band The Alphabet Rockers hype the crowd, kids ages 1 to 7 — but especially kindergartners — cut a rug with their parents on Temple’s color-changing dance floor. Bubble machines blow, MCs run dance contests and kids get all the face-painting, temporary tattoos, arts and crafts, and juice boxes they can handle.

And this ain’t no Barney party either. Baby Loves Disco mixes dance music, electronic dance music, disco and classic pop, says founder Andy Blackman Hurwitz.

“We used to be really hardcore about only playing disco, now it’s more pop like the Black Eyed Peas and Rihanna,” he says. “There’s a reason why pop music is so popular — little kids know every word to LMFAO’s ‘Sexy and I Know It.’”

Hurwitz and friends started the event in Philadelphia in 2007 out of necessity. “Parents are just looking for a break from the regular routine,” he says, hearing the plea, “Please just give me something different to do.”

Over the years, mixing nightclubs (that serve alcohol) and kids has earned Baby Loves Disco some frowns. Hurwitz has received comments such as “You’re ruining this country.”

Yet the event has grown into a national phenomenon, peaking with an H&M-sponsored mall tour and copycats.
“We’ve had so many people pop up and try to do it … the truth is we don’t make that much money,” Hurwitz says. “They’re very expensive to produce. … We’re the only people stupid enough to do it.”

This year, Baby Loves Disco brings the party back to its roots with a few select dates in five major cities.

A February Valentine’s event in The City sold out, so Hurwitz urges dance lovers to get tickets ASAP for this weekend’s pajama party, and to feel free not to get dressed up. He says, “For whatever reason, kids love to be in their pajamas outside.”

Baby Loves Disco

  • Where: Temple, 540 Howard St., S.F.
  • When: Noon Sunday
  • Tickets: $15 per walking person, $55 for family four-pack;  adult accompaniment mandatory
  • Contact: www.babylovesdisco.com


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