Rose Droll plays to release her album “Your Dog” at the Father/Daughter Records showcase on Dec. 13 at the Independent. (Courtesy Rachel McCord)

SF’s Father/Daughter Records is a label with heart

At a time when artists, especially musicians, talk of leaving San Francisco due to astronomical rents, Jessi Frick, co-founder and co-owner of Father/Daughter Records, has a different view.

“It feels like a great place to be right now,” says Frick, the daughter in the indie rock label’s name, who runs the business with her Miami-based dad Ken Hector.

Frick, a former resident of New York, Miami and Los Angeles, doesn’t see the situation in The City, with places closing and condos going up, as dire.

“The same thing is happening in every major city. Here, I feel like the community really goes to bat for all of the independent venues and the record stores. People are really big on supporting locally, and that’s super appealing to me. It’s nice to see that even local government is working to keep the nightlife going; they see that it’s a vital part of the community,” says Frick, excited about a label showcase at the Independent on Thursday.

The bill includes headliners Pllush (“one of my favorite bands ever”) and Rose Droll, releasing her debut album “Your Dog.” Calling her “magic,” Frick adds, “She’s such an interesting artist because she does so many different styles of music.”

The show — with partial proceeds benefiting Sunset Youth Services, a group helping youngsters in the juvenile justice system — also features Pardoner (“intricate rock and roll”) and SOAR, which Frick calls ambassadors of The City’s indie rock community.

Thursday’s concert is a co-production with BFF.fm, an internet radio station in the Mission with which Father/Daughter shares a mission: to give emerging artists a platform. Its DJs spin an eclectic mix of local artists and renowned acts such as Robyn and Anderson.Paak.

The label and station also share staff: BFF.fm DJ Andrew Lopez works at Father/Daughter, and Amanda Guest, founder and station manager, is Frick’s good friend. She says that their excitement, “their wanting to get out there and help the community,” fuels her.

Father/Daughter Records, which released its first album in 2010, is known for taking a supportive, pro-artist approach. The company, and many of its artists, started from scratch.

“We’re all kind of taking huge chances on one another,” she says. “Because of that, we want to make it a place where people can feel comfortable, because putting your art out there is a scary thing, especially when it’s a real personal piece of art. I think that gets a little lost sometimes when you look at the major labels, even major indies.”

Father/Daughter Records has built a reputation on good business conduct, as well as its owners’ familial relationship, which is strengthened by their mutual love of music and their honesty in running the label together.

Frick says, “We have this understanding between the two of us, and if he comes at me with a different point of view, I respect it whether or not I agree with him, whatever we decide to do, because I would not be the person I am if it weren’t for him.”

IF YOU GO
Pllush, Rose Droll, Pardoner, SOAR
Presented by: BFF.fm and Father/Daughter Records
Where: Independent, 628 Divisadero, S.F.
When: 8 p.m. Dec. 13
Tickets: $13 to $15
Contact: (415) 771-1421, www.theindependentsf.com

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