SF band not afraid to ‘shoegaze’

It’s not often that a modern American band will refer to itself by that dated old UK term from the ’90s, “shoegaze.”

But that’s exactly how San Francisco outfit Young Prisms have tagged themselves on MySpace, and it’s an apt description for their dreamy, ethereal drone-rawk, heard on songs like “Sugar” from their upcoming “Friends For Now” debut (out Jan. 18 on Kanine).

And while he group is playing a record release show at Bottom Of The Hill on the 19th, almost immediately afterwards they head off to a land where they’ll be huge, Britain, on tour with Surfer Blood and Radio Dept.

Young Prisms have suffered for their art, as well.

To perfect their sound, all five members moved into a roach-infested Mission district apartment above a Chinese restaurant (which might explain the insects — who knows?), which they soon converted to a live-work space complete with recording studio.

At night, they even held seances to try and contact creative local spirits, all of which resulted in an ’09 debut EP “Mexican Summer.” They’ve recently moved out of the hardscrabble digs, however, as they’ll probably be touring for months behind “Friends.”

Get ready for shoegaze music to rocket back into fashion.

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