“Ruta Madre,” a road trip movie set in Mexico, opens the ninth Cine+Mas SF Latino Film Festival at the Alamo Drafthouse in the Mission. (Courtesy photo)

“Ruta Madre,” a road trip movie set in Mexico, opens the ninth Cine+Mas SF Latino Film Festival at the Alamo Drafthouse in the Mission. (Courtesy photo)

Sept. 15-16: Cine+Mas, Mariska Hargitay, Lisa Vroman, Reefer Madness, Photay, Shadowboxers, Muse, Wahl mobile barbershop, Rancho Day Fiesta

FRIDAY, SEPT. 15

Cine+Mas: The ninth annual SF Latino Film Festival begins with “Ruta Madre,” a road-trip dramedy about a man who reconnects with his family in Mexico, followed by a party at Gray Space. [7 p.m., Alamo Drafthouse, 2550 Mission St., S.F.]

Mariska Hargitay
: The Emmy-winning actress from “Law & Order: Special Victims Unit” appears in a City Arts & Lectures presentation and benefit for Joyful Heart Foundation, which supports survivors of sexual assault, domestic violence and child abuse. [8 p.m., Nourse, 275 Hayes St., S.F.]

Lisa Vroman: The vocalist who starred in “Phantom of the Opera” opens a two-night engagement of her cabaret act of Broadway classics. [8 p.m. Feinsteins at the Nikko, 222 Mason St., S.F.]

Reefer Madness: Ray of Light Theatre stages the musical comedy (inspired by the 1936 movie) which takes a tongue-in-cheek look at hysteria caused when clean-cut kids “fall prey” to marijuana. [8 p.m., Victoria Theatre, 2961 16th St., S.F.]

Photay: The electronic artist (aka Evan Shornstein) is promoting his debut full-length “Onism,” which promoters say “inherits the same historical tension in an age of climate change and social media addiction.” [8:30 p.m., Swedish American Hall 2174 Market St., S.F.]

Shadowboxers: The pop-soul quartet from Atlanta headlines a show with Harts, an Australian artist described as a “spiritual successor to Prince.” [9 p.m., Independent, 628 Divisadero St., S.F.]

Muse opening: The exhibition of mosiac art by Connie Murray, Kim Larson and Martha Jones begins with a reception. [5 to 7 p.m., Reclaimed Room, Building REsources, 701 Amador St., S.F.]

Mobile barbershop: Wahl, makers of grooming products, offers free facial hair trims in a 30-foot trailer in a benefit for Prostate Cancer Awareness Month. [10 a.m. to 6 p.m., Pier 39, Beach Street and Embarcadero, S.F.]

SATURDAY, SEPT. 16

Rancho Day Fiesta: San Mateo County Historical Association hosts the living history and family activities event in which visitors can travel back to the 1840s and make adobe bricks, stamp leather, dip candles, churn butter or weave wheat. [Noon to 4 p.m., Sanchez Adobe Historic Site, 1000 Linda Mar Blvd., Pacifica]

Dancing Poetry Festival: The nonprofit Artists Embassy International presents its 24th showcase of prize-winning poems set to choreographed dance performances. [Noon to 4 p.m., Florence Gould Theater, Legion of Honor, 100 34th Ave., S.F.]

The Legend of Pink
: Theatre Rhino opens its premiere by Kheven LaGrone about West Oakland, a drag queen and the changing landscapes of desire and real estate. [8 p.m., Gateway Theatre, 215 Jackson St., S.F.]

Spirit & Soul Festival: The ninth annual free event is a outdoor bazaar with entertainment on two stages, food and artisan vendors, a beverage pavilion, and youth zone. [1 to 5 p.m., Macdonald Avenue between Harbour Way and 13th Street, Richmond]

San Francisco Conservatory Centennial Celebration: The school kicks off its season with music director Eric Dudley conducting Stravinsky’s “Symphonies of Wind Instruments,” Respighi’s “Pines of Rome” and faculty member Mason Bates’ “Icarian Rhapsody.” [7:30 p.m., 50 Oak St., S.F.]

Hamlet: Free Shakespeare in the Park presents the tragedy for the first time in its 35-year history; the troupe is in its last weekend of performances in San Francisco’s Presidio. [2 p.m., Civil War Parade Lawn, Main Post, 103 Montgomery St., Presidio of S.F.]

Mahesh Kale: The Bay Area vocalist considered a next-generation proponent of classical Indian music appears in concert with an ensemble of instrumentalists from India. [7:30 p.m., Flint Center for the Performing Arts, 21250 Stevens Creek Blvd., Cupertino]

SF Cheese Fest: The third California Artisan Cheese Guild event featuring 24 cheesemakers includes sampling of dozens of new and classic offerings, music and dancing. [6 to 9 p.m., Social Hall, 1270 Sutter St., S.F.]

KRONOS: The show is billed as the “world’s first sci-fi Broadway-style Bollywood musical.” [4 and 7:30 p.m., Mexican Heritage Theater, 1700 Alum Rock Ave., San Jose]

Florida Georgia Line: The “bro country” duo of Tyler Hubbard and Brian Kelley first came to fame with impressive song covers. [7 p.m., Shoreline Amphitheatre, 1 Amphitheatre Parkway, Mountain View]CalendarCineMasLisa VromanMariska HargitayMusePhotayRancho Day FiestaReefer MadnessShadowboxersWahl mobile barbershop

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