Scoop: Sexy Adam Levine tapped to sell Obamacare

Gregg DeGuire/WireImageSinger Adam Levine has signed up as a spokesperson for Obamacare.

Gregg DeGuire/WireImageSinger Adam Levine has signed up as a spokesperson for Obamacare.

What Obamacare really needs right now is some good publicity and a dose of… sexiness? Maybe that’s why People’s Sexiest Man Alive Adam Levine has been pegged as a spokesman for the troubled roll-out. But why him?

“The idea is a drumbeat of dialogue, a drumbeat of discussion about coverage,” says Peter Lee, executive director of Covered California, on thewire.com. “Not about glitches, not about the politics, not about the pundits.”

So it’s a drumbeat, dig? And only hip cats like Levine can deliver that percussive propaganda. Other beatniks such as Fran Drescher, Kal Penn and basketball star Lisa Leslie will be adding their D-list star power to the mix. Sounds like a blast, Daddy-O.

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