Just as some casinos have turned to smart-phone applications to help improve their customer relations while increasing their casino audience, others have decided to offer casino incentives through Facebook.
The Palms Casino Resort in Las Vegas has partnered with Facebook Deals, a new feature launched by Facebook that gives people the ability to easily find interesting and valuable offers from local businesses and organizations in their community.
When participating guests check in to the Palms via Facebook Deals, they will see an icon on their mobile devices showing that a deal is available. With this deal, guests can extend their stay for one extra night at no cost. For those who cannot stay the extra night, they may receive a room upgrade. Both incentives are based on a minimum two-night stay and availability. The program will run through Dec. 29.
“We are proud to be one of the inaugural participants for Facebook’s newest and exciting initiative,” Palms owner George Maloof said of the program that began Nov. 17. “The Palms is always looking for fun and innovative ways to interact with our guests, and by investing in social media, I am confident that we will be able to take this to the next level.”
ICED Media, an online marketing and research firm that partners with the Palms on social media and digital marketing efforts, facilitated this partnership with Facebook in an effort to build the company’s relationship with key consumers online.
“With already over 100 million user check-ins, Facebook Deals is an ideal platform to develop a direct relationship with key consumers who enthusiastically share their experiences and favorite destinations with friends and family online,” said Leslie Hall, president of ICED Media. “We are excited about the possibilities that this will provide for Palms over the next few months.”
Other casinos, including Cache Creek Casino Resort in Brooks, are maintaining a Facebook fan page where they are able to provide customers with basic information on the casino and its most recent winners while promoting current and future promotions and events.
Future and current hotel guests are also able to communicate with the Cache Creek through its fan page.