Nonprofit asking students to show their mobile-app chops

Bill Washburn, the executive director of the Berkeley Mobile International Collaborative, a nonprofit educational support for university students in entrepreneurship and technology, talks about the annual University Mobile Challenge that will be held at the Mobile World Congress in Barcelona on Monday.

What’s involved in the challenge? It is very much a “doing” competition. Eleven worldwide teams of two to five university students will compete by creating a mock-up mobile app, creating their case as to why it’s a worthwhile app, its development costs, how it will do in the market, etc., and will present their case to a panel. It’s a great experience for startup teams.

Why is it important to target college students? It’s such a fast-paced world that students need to be prepared to hit the ground running and take responsibility for their careers while still in college. It’s exciting to bring students into the equation of innovative thinking and problem solving in this digital generation. Mobile technology will drive the future.

Why is it crucial to have competitions like this? These days, there are so many things pulling at our attention. The University Mobile Challenge allows the teams to focus and concentrate their energy and effort on something that will help them excel.

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