Lady Gaga taking heat for new single promo

Peter Kramer/NBC/NBC NewsWire via Getty ImagesAdam Levine appears on NBC News' 'Today' show.

Peter Kramer/NBC/NBC NewsWire via Getty ImagesAdam Levine appears on NBC News' 'Today' show.

Lady Gaga is getting flak for trying to manipulate her chart position by offering prizes to whomever buys, views or has the most radio requests of her single “Applause.”

The two lucky Little Monsters who have the biggest numbers will be flown to London to meet her. Billboard’s Bill Werde initially tweeted about Gaga “gaming the system” but then seemed to soften his criticism only to “playlisting.”

“By ’playlisting’ I mean a link to ’watch’ the same video 150 times,” he tweeted.

Gaga reportedly posted said link on her Twitter but later took it down, according to The Huffington Post.

The real questionable part of her publitz-blitz is the idea of kids using their allowance to buy multiple copies of her single in the vain hope of being able to meet her. That’s sad.

Got scoops or Bay Area celebrity gossip? Email scoop@sfexaminer.com. Bill WerdeFeaturesGossipLady GagaLittle Monsters

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