Jay Z hoping to lure Tidal subscribers with B-side show

Chris Pizzello/Invision/APIn this April 12

Jay Z’s music-streaming service is called Tidal, but it sure could use a life preserver.

On Wednesday, the hip-hop mogul floated his latest bid to lure subscribers: breaking out the B-sides. Jay Z is digging up fan favorites, some never performed live, for a concert titled “Tidal Z: Jay Z B-Sides.” Tickets to the May 13 show will be free, The Associated Press reported Wednesday — and only subscribers can win them.

Tidal — which promises higher-quality music streams for fans and bigger royalty checks for artists — counts Madonna, Beyoncé, Kanye West and Daft Punk among its co-owners. Still, it quickly fell out of the top 750 on Apple’s App Store after its star-studded launch March 30, and only has about 770,000 subscribers.

Jay Z, who bought Tidal’s parent company for $56 million, has stuck by his investment even as it lost its CEO and suffered a stinging blow when West temporarily deleted all mentions of it from his Twitter account last week.

“The iTunes Store wasn’t built in a day,” Jay Z tweeted Sunday. “It took Spotify 9 years to be successful. We are here for the long haul. Please give us a chance to grow and get better.”

SPANKING FOR A GOOD CAUSE

Two nonprofits are spanking their way to a happier, healthier, sexier San Francisco this Saturday.

St. James Infirmary, which aids sex workers, and the Center for Sex & Culture are raising money with the premiere of indie film “Marriage 2.0.” Ticket buyers can choose to donate to either organization, with the director of the winning nonprofit wielding the paddle against the director of the other.

“There will be no losers in this competition since both nonprofits are good friends and happy to share the wealth and the spanks!,” said Carol Queen, founder of the Center for Sex & Culture, who will either spank or be spanked by St. James Infirmary program director Cyd Nova.

The Victoria Theatre premiere of “Marriage 2.0,” an adult film about a polyamorous couple, will be followed by Q&A with the stars, including India Summer and Nina Hartley, a Berkeley native and San Francisco State University alumna. Tickets are available here: https://www.eventbrite.com/e/marriage-20-world-premiere-screening-vip-party-fundraiser-tickets-16324333521.

QUICK TAKES

Joni Mitchell, who is hospitalized, will not attend an SFJAZZ Center gala in her honor May 8, an SFJAZZ spokesman said. Collaborator Wayne Shorter will accept a Lifetime Achievement Award on her behalf. … San Francisco’s Glu Mobile, which teamed up with Kim Kardashian for the hit “Kim Kardashian: Hollywood!” game, has inked a deal with Britney Spears.

HAPPY BIRTHDAY Actress Kirsten Dunst (“Melancholia”) is 33. … Singer Wayne Kramer of The MC5 is 67. … Singer Bobby Vee is 72.

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