Hives send out Christmas cheer via snail mail

Speaking of Swedish garage-punkers The Hives, their annual Christmas just arrived in the mailbox.

In an era of E-cards and other various digital greetings, it’s truly an anachronistic anomaly — just a photo of the five members, hanging out on a snowbank, sporting (of course) special huge Hives-logo-embroidered Russian hats, with the message “Transmission from The Hives. Happy Holidays and a Hives New Year. Over and out.”

Their mailing list is huge — anyone even remotely connected with them or the music biz in general gets a card each year.

Why?

“Because we just thought it would be nice,” explains frontman Howlin’ Pelle Almqvist. “Nobody really does it anymore, and people really like it. It started out when we had a picture, and we put it on our homepage as a Christmas card. Then we decided to actually print some because we thought it would be more fun that way.”

The band is also preparing to emerge from Nordic hibernation with the new iTunes covers EP “Tarred and Feathered.” And leave it to these archivists to dig up something brilliant for the flagship single — “Civilization’s Dying,” a circa-’80s standard from Midwest cult combo The Zero Boys.

The gritty Hives style meshes perfectly with the Zero Boys’ gear-jamming post-punk.

Want more transmissions from Almqvist and associates? Go to: www.thehivesbroadcastingservice.com.

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