Glow Sword Battle has new name, SF location

Just in time for the opening of the new "Star Wars" movie comes a free Glow Sword Battle in Mission Bay. (Courtesy phofo)

Kevin Bracken isn’t too fazed that he had to change the name of his “Star Wars”-themed event from “Lightsaber Battle” to “Glow Sword Battle.”

After Lucasfilm issued his company a cease and desist letter over the use of the word “lightsaber,” the decision, he says, was made to avoid “further legal action by voluntarily complying with their wishes and rebranding accordingly.*

To that end, Newmindspace — the outdoor event company he co-founded — brings the free 2016 “fight” to SPARK Social SF in Mission Bay, from 8 to 11 p.m. Friday — to coordinate with the opening of “Rogue One: A Star Wars Story.”

In December, some 10,000 players participated in similar battles in various cities, including San Francisco, at Justin Herman Plaza.

“These family-friendly battles are art made by the participants, and everyone is welcome. We couldn’t be more excited to bring it back to S.F. bigger and better under our new name,” Bracken says, “Being forced to drop our original fan-enthused name doesn’t dampen our spirits surrounding the release of the new film coming out.”

Newmindspace’s press release — which mentions that the Glow Sword Battle is not affiliated with Hasbro, Lucasfilm or Disney — also says fans are welcome to purchase glow swords at the event for $10, and that 10 percent of profits will benefit victims of the Oakland Ghost Ship fire.

Of course, players also may bring their own swords, too.

For details, visit, https://www.glowbattletour.com/.

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