From cleaning products to standup

Her name may not be instantly recognizable, but as soon as you hear Diane Amos utter the phrase, “that’s the power of Pine-Sol, baby!” it’s clear who she is — the “Pine-Sol Lady.”

For 15 years, Amos has been the national spokeswoman for the household cleaning product — quite possibly her biggest claim to fame — as well as juggling her other gigs, which include devoted housewife, mother of two, stand-up comic and actress.

On Saturday, Amos, a longtime San Francisco resident, dons her comedic hat for the 10th anniversary of “Funny Girlz: A Smorgasbord of Women Comedians” at the Herbst Theatre. The annual comedy celebration, produced by Lisa Geduldig of Kung Pao Kosher Comedy, features a diverse lineup of female comedians in a benefit for the Tenderloin’s Bay Area Women’s and Children’s Center.

This year, the show features: Phranc (the all-American Jewish lesbian folk singer), Gina Yashere (“Last Comic Standing” finalist), Samantha Chanse (a community-based artist, playwright and local comic), and Matthew “Peggy Lee” Martin (drag diva).

Amos’ first foray in entertainment came while at her alma mater — George Washington High School — where she dabbled in theater and improv classes as a teen.

“Growing up, everyone in my family was funny,” she says. “I was just the first to take it to stage.”

Her knack for hamming it up eventually led her to pursue a career in stand-up comedy and she’s since appeared onA&E’s “Evening at the Improv,” Lifetime’s “Girls’ Night Out” and Comedy Central’s “Women Aloud.”

“I’m a people person,” Amos says. “People are really funny and I pull from that. I observe things in the media, things that kids do, the little things, you know and I base my [routine] on those observations.”

Although Amos is quick to admit that she was “born to do this,” she hasn’t let working in the entertainment industry derail her dedication to her family. Sure, the actress and comedian might stumble on more work opportunities if she lived in Los Angeles, but she says she’d rather raise her children in the city she loves, and points to Robin Williams as an example.

“I really try and keep my priorities straight and it happens that they all feed into each other. I’m a Libra and having that balance keeps me really happy,” she says. “I have the luxury of being a professional woman with commercial work, stand-up, movies, public speaking and I also have my life as a housewife — for me, that’s all just like heaven.”

IF YOU GO

Funny Girlz: A Smorgasbord of Women Comedians

Where: Herbst Theatre, 401 Van Ness Ave., San Francisco

When: 8 p.m. Saturday

Tickets: $25 to $40

Contact: (415) 522-3737; www.koshercomedy.com 

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