World class hip-hop DJ and Cornell University lecturer Rich Medina continues his massive summer on the grind Friday with an Independence Day set at The New Parish.
The consummate Philadelphia workman, producer and poet returns to the Bay Area for his second date this summer, a prelude to overseas shows in Croatia, Ireland and elsewhere in Europe. At the Oakland hot spot, Medina spins hip-hop, house, soul, rap, R&B and funk classics on two turntables, complete with a bag of vinyl.
“It’s going to be real basic — it’s always been two turntables and a mixer,” says Medina, a veteran of 20 years. Medina also rocks a MacBook with files, as needed, and intends to bring sonic fireworks to the $10, 18-and-over party.
The night includes openers Davey D, Amir Sulaiman, DJ Center and Vikter Duplaix.
Medina began DJing at age 12 in New Jersey, and played four years of basketball at Cornell before becoming a DJ with several popular New York City residencies. He has since branched out coast to coast and around the world. The spoken-world poet of 25 years also lectures about music at Cornell.
A self-made, independent artist and father, he has been busy diversifying his projects. He released a chic, signature, Tucker & Bloom 45 bag in 2013 and gave his website a major facelift — effectively building his own online platform.
“It’s a perpetual hustle,” he says. “I was doing this pre-email.”
Medina regularly tweets, posts to Facebook and uploads superb mixes.
“The social-media game is interesting. If you put a bag of dirt in a picture, and throw it up at the right time, and a gardener sees it and makes an intelligent comment on it, you might make some money. How great and whack is that at the same time?” he says, adding, “You have no choice. Why cry about the game if you’re not going to be in it? At the end of the day, the cream always rises.”
Medina hopes to finish another album this year for release in 2015.
“I just want to get better,” he says. “I don’t feel like I’m done. I don’t feel like I’ve made my biggest statement. I’m just trying to stay the course and stay focused.”
IF YOU GO
With Vikter Duplaix, DJ Center, Amir Sulaiman, Davey D
Where: New Parish, 579 18th St., Oakland
When: 8 p.m. Friday
Contact: (510) 444-7474, www.thenewparish.com
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