Dave Stewart, Mark Simmons release iPad app called ‘Creativity’

Dave Stewart calls it “an eye-opener into the world of possibilities where new technologies marry the printed page.”

And basically, it’s a new iPad app that he and branding expert Mark Simmons are offering called “Creativity,” based on their 2010 book “The Business Playground: Where Creativity And Commerce Collide.”

Like the book, it includes a foreword by Sir Richard Branson, interviews with creative thinkers like Mick Jagger and Microsoft co-founder Paul Allen, and tools like Idea Spaghetti and The Wheel of Distraction.

The app also includes a revolutionary new tool called F*, which allows users to highlight any word or phrase to access related media, news and products, providing a depth of information never before seen on the printed page.

It also features an RSS feed of new ideas and info curated by Stewart and Simmons, and 13 fully interactive games designed to enhance the player’s creativity.

“I’m excited to use F* because it means this is the first business book ever written that literally is a business within itself,” Stewart says.

It’s available at the Apple app store for the nominal price of $9.99.

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