Bert Decker breaks down Decker Communications' best- and worst-communicators lists

courtesy photoBert Decker

The CEO and founder of Decker Communications, a San Francisco-based communications firm dedicated to teaching everyday people to company executives sound communications skills, recently released the firm’s 16th annual Top 10 Best and Worst Communicators list. For details, visit decker.com.

I see Steve Jobs at No. 1 and Lady Gaga at No. 6. Any explanation? Steve Jobs — that’s a no-brainer. He has been on the best list before, but this is the last time he can be on it. But he is probably the communicator of the decade. … Lady Gaga — those who ask “Why is she on the list?” particularly are people who don’t have a clue about her fame and ability as a creative icon in the music business. There are a lot of entertainers out there who are outrageous as she is, but none who are as poised and as articulate in an interview.

President Barack Obama was on the best list in 2008 and now ranks 10th on the worst. What happened? He’s been on a steady decline, communications-wise. We try to keep politics out of it, but in the case of Obama, he was the best because he was great at rhetorical advocacy. He is no Ronald Reagan as a communicator.

3-Minute InterviewFeaturesPersonalities

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Man suing SFPD alleging officers beat him with batons

Cop attorney fires back: police were ‘interrupting a dangerous domestic violence incident’

Nuru corruption scandal prompts call to boost Ethics Commission budget

Watchdog agency lacks staff, resources to carry out its duties

Supes to boost subpoena power

Peskin legislation would allow committee to compel testimony under oath

Drug overdose deaths surpass 300 in San Francisco

Three-year rise in fatalities ‘generally driven by fentanyl’

Preston finds support for District 5 navigation center at community meeting

Supervisor hopes to narrow down list of possible locations within months

Most Read