Lisa Alexander, couture children’s fashion designer for PlayAlexander, is rooted in the Bay Area.
“I come from strong stock,” Alexander says. “I grew up on a ranch called the Pleasants Ranch in the Pleasants, California, and my father grew, shipped, packed and dried fruits.”
Alexander’s father, an architect by profession, was also the first person in the United States to process sun-dried tomatoes.
“When I was 12, I was at all these fancy food shows, and the buyers would say, ‘What are these?’ They thought they were dried cranberries,” Alexander says.
Alexander’s Pacific Heights pied-a-terre reflects all the familiar elements in her life that make her who she is. It’s also a repository of her dreams.
“I feel at peace, and I feel comfortable,” Alexander says. “I feel like the energy is really solid. There’s nothing here that’s fake — nothing that I didn’t put here. I look around, see little bits and pieces of memories — and they’re all good ones.”
Alexander has decorated her home with many furnishings — art, screens, tables and chairs she collected traveling around the world. There’s a whimsical elephant table bar from Thailand, stellar Louis XIV chairs from France, photographs and work from various artists, including a lovely rose painting, as well as a horse “with a monkey on its back,” and an authentic wine-tasting table.
Then there’s “George the ram” above the fireplace.
“My friend Chip Wagner shot him with a bow and arrow,” Alexander says.
Ceilings are high, with decorative screens at key points and light pouring in through them from a wall of windows. The effect is European chic, lending an artistic flair to the rooms.
“Your home is a reflection of your personality,” she says, “just like the way you dress is a reflection of your personality.”
Alexander, who began her career making clothes for her dolls, first designed for women, but soon she found her friends were asking her to design for their daughters.
PlayAlexander, made out of certified organic and hand-made natural dyes, “allows children to look adorable and be comfortable.” Everything is mix-and-match so it all works together.
“It’s bright, happy and children feel good in them,” she says, “and mothers love it because it’s tasteful.” Alexander is now working on mother-daughter collections.
Favorite colors: Dove gray and silver with a dash of scarlet
Color vs. texture? I’d definitely choose color
Taste: Anything with understated elegance
Favorite fabric: The most divine suede
Favorite designer: Older and more traditional designers
Style: French-Italian traditional
Magazines: Art and architectural books, plus Vanity Fair
Souvenir: Lisa Alexander got her elephant table while traveling in Thailand. It’s among the eclectic collection of furnishings in her Pacific Heights home.
A sunny outlook: Alexander’s home reflects the elements in her life that define who and what she is.
Trophy roommate: George the ram has taken up permanent residence above the fireplace.