Courtesy of Chris Brennan/unaesthetic.netHot in here: Revelers are known to drop their pants and raise the roof at Club Neon’s annual Valentine’s Day Underwear Party.

Courtesy of Chris Brennan/unaesthetic.netHot in here: Revelers are known to drop their pants and raise the roof at Club Neon’s annual Valentine’s Day Underwear Party.

A time for love, romance and the no-pants dance

Let love wear thin this Valentine’s Day.

Lovers planning on attending Club Neon’s eighth annual Underwear Party at The Knockout won’t be wearing much of anything — kind of like Cupid himself.

Neon’s celebration of romance and the human body offers the chance to strip away both pants and inhibitions, according to promoter Jamie Guzzi.

“We wanted to create an environment that was more fun than cool,” Guzzi says.

“In the same way when you’re public speaking, they tell you to imagine the audience in their underwear,” Guzzi says, “we thought it would be funny to have a party where everyone was in their underwear. You sure as heck can’t play cool if everyone’s in their underwear.”

Having done the underpants dance seven times previously, the Neon crew is no stranger to misconceptions the event’s theme may invoke.

“I think people hear ‘underwear party’ and they think, ‘Oh, this sounds scandalous’ or ‘sexy’ or any number of things,” Guzzi says. “But the reality is: It is first and foremost, completely embarrassing.”

And apparently that’s when the fun kicks in.

“It’s an odd situation, and it ends up being a bonding experience,” Guzzi says. “Before you know it, you’re new best friends with people you just met in your underwear. After a few drinks, it’s just good times and you’re not really any more naked than you would be at the beach.”

But Guzzi extends a word of caution.

“The one thing not to do is show up unprepared,” he says. “You’ll feel left out, go for it and take your clothes off — and ultimately, you’ll end up dancing in your tighty whities.”

Known to play a mix of dance music that works the pack up to the point of crowd surfing, Guzzi (aka Jamie Jams) and EmDee (Neon’s Matthew Davis) plan on sweetening the mood with love jams as well.

The cheeky evening of sweat-bound intimates costs $5, although it is free of charge to those who drop trou upon walking in before 11 p.m.

“It’s good, clean fun, oddly enough,” Guzzi says.


Valentine’s Day Underwear Party

Presented by Club Neon

Where: The Knockout, 3223 Mission St., San Francisco
When: 10 p.m. Tuesday
Tickets: $5; free with no pants before 11 p.m.


The Knockout

Where: 3223 Mission St., San Francisco
Info: Call (415) 550-6994 or visit

A perennial playground for Mission district residents, The Knockout hosts local band showcases, game nights, karaoke and more. Drinks are large, in charge and reasonable; the bartending staff is fast and friendly. To top the evening off, a vintage photo booth provides patrons with souvenirs perfect for putting on refrigerator doors.


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