As expected, the American Beverage Association’s opposition to the proposed November tax on sugary beverages, like soda, is trying to capitalize upon San Francisco’s affordability crisis.
An anti-soda tax mailer sent out by the soda industry opposing the measure blasts a message of “rising cost of living, escalating rents, impending evictions.” The mailing goes on to argue that the two-cent tax on sugary beverages would spur grocery stores to raise all their prices.
The mailer was quickly attacked by supporters of the tax proposal.
“We knew, in proposing this important public health measure, that the beverage industry would spend a lot of corporate money — just like the tobacco industry — but starting to send out campaign mailers eight months before the election shows how determined the industry is to bigfoot San Francisco voters,” Supervisor Scott Wiener said in a statement. “The struggles people face to keep their housing aren't in the same universe as the price of a Dr. Pepper or Mountain Dew. This strategy shows that the beverage industry will do or say anything to win.”
The mailer comes after a series of victories for the soda tax effort. A statewide poll released late last month indicated there was support for it in the Bay Area, and the local Democratic Party voted to endorse the ballot measure at its meeting last month.