Jill Horn is the chief marketing officer for Mobile Gourmet, a startup that organizes food truck events and will have two popular trucks — Bacon Bacon and the Nom Nom Truck — at the Treasure Island Winery on Saturday from noon to 5 p.m.
What is the appeal of food trucks? It lets the regular person be a little bit hip and a little bit in the know. You don’t have to make a reservation at the cool new place a month in advance — you can just show up the same day.
What’s your favorite food truck fare? One of my favorites is the Lobster Shack — lobster rolls and lobster mac and cheese. I’m also a really big dessert and ice cream fan — there’s this one called Twirl and Dip. It’s fun to be able to try a lot of things.
How did you get into the food truck business? We used to work in high-tech. We always talked about starting our own business that’s food-related, so I said, “Let’s get our own truck.” We made whoopee pies. Then we realized that we’d have to sell 1,000 whoopee pies to make $1,000, so we thought, “Why don’t we organize food trucks?”