Zinfandel used to be known as an inexpensive alternative to other California red wines. Josh Greene, the publisher of Wine and Spirits magazine, said in the 1990s that zinfandel was undervalued. Many others shared this view, especially producers, and as its popularity has risen, so have the prices.
Granted, there are not too many zins priced at more than $40, yet the days of under-$10 bargains — or even $15 — largely went away when “Melrose Place” called it a day.
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