You have probably heard that the Obama administration wants Tony the Tiger to go the way of Joe Camel.
A special interagency working group, composed of several federal agencies, was commissioned by Congress in 2009 to perform a study of how food is marketed to children. It has instead released a set of "voluntary" guidelines for self-regulation in food advertising.
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URL: http://www.sfexaminer.com/topics/sugar-crisps