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stunt

Marketing ploy for TV show hits streets of SF to mixed reviews

“Fairly Legal” promotional campaign
A guerrilla marketing ploy attracted lots of attention Thursday, but it did not always receive the warmest of welcomes. About 20 actors — tall and slender, fashionably clad in long black jackets, with the men wearing Converse and the women high boots — made a fake ruckus chanting slogans such as “Fairly Legal, 10 p.m.” through a megaphone. Their chants conformed to the familiar rhythms of that infamous protest classic: “What do we want? Change! When do we want it? Now!” Read More
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